The Real Reason We Skip Sales at Flo Collection: Focussing on Sustainable Production of our Australian Made Period Underwear
- florianegoest
- 21 hours ago
- 3 min read
At Flo Collection, everything we make is created with intention, care, and long-term purpose. That means no clearance events, no flash promotions, and no Black Friday chaos. Our pricing stays steady because our values stay steady. Here is what that means for us and for you.
Why Sustainable Brands Do Not Do Sales
We choose fabrics, production partners, and processes that prioritise people and the planet. Ethical wages, slow production, and high quality materials come with real benefits, but we also need to honour that this way of production costs more.
Discounting for the sake of joining a global shopping frenzy would ask us to compromise on the very things that make our pieces sustainable. We refuse to undervalue the work that goes into every garment.
We want you to choose intentionally
Sales rely on pressure. Timers, urgency, limited stock messages and the rush of getting something before everyone else. That type of marketing encourages quick reactions rather than thoughtful choices. Our Australian made period underwear and products are designed to support your cycle, not to follow seasonal hype. We want you to purchase only when you feel confident and ready, not because a promotion pushed you into it.
Our collections are small and when we sell out we reinvest to create more. We give you a heads up when items are about to come back in stock (just join our Flo Circle)
Overconsumption does not fit with our values which is why we make Australian made period underwear built to last
Massive sales events lead to unnecessary buying. Items get added to carts because they are cheaper, not because they are needed. When garments are made slowly and intentionally, they are not meant to be treated as impulse purchases. We believe in fewer, better, longer lasting pieces. Planet friendly period care starts with mindful consumption.
We designed our bundles to give you real savings and set you up for success, cycle after cycle.
Find out more about our Australian made period underwear here.
Sustainability is not a seasonal moment
For us, sustainability is a commitment that runs through every decision we make. Consistent pricing reflects that commitment. It keeps our supply chain stable, honours the people who make your garments, and keeps the value of the product aligned with the effort behind it. Our products are a more sustainable choice, so it's our responsibility to make sure the way they're made is sustainable too.
What We Offer Instead: The Flo Circle
Rather than pushing sales, we created something far more meaningful.
Inside the Flo Circle you will find:
early access to new collections
honest conversations about periods, bodies, and care
tips on living more sustainably and choosing products that truly support you
small surprises and thoughtful rewards that never rely on heavy discounting
The Flo Circle is our community space for anyone who cares about their cycle, their comfort, and conscious living.
We want the Flo Circle to feel like a home for people who want to learn, connect, and support each other. It is the opposite of the frantic energy that surrounds big sale events. It is calm, considered, and built around community.
Choosing Better Over More
Brands across Australia (and the world) feel increasing pressure to join global sale events.
We choose a different path.
Slow production, ethical practices, and long wearing quality are not things we are willing to compromise for short term hype.
If you are here, reading this, it means you care about products made with intention. It means you value the people who make your garments and the impact your choices have. It means you are part of the shift toward conscious period care.
Thank you for being here. Welcome to the Flo Circle.
