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Menstruation matters - our favourite period euphemisms

Encouraging discussions and creating a culture of openness are key steps in promoting period equity. We want to keep talking about periods, the menstrual cycle in general and do so without shame. While we love calling a period a period, we find it fascinating that there are so many different ways to describe menstruation.


Here is a list of some of our favourites from around the world.


  1. Spanish: “La regla” (the rule) suggesting a sense of control and order.


  2. Japanese: “月のもの” (tsuki no mono), meaning “thing of the moon,” reminds us that menstruation is natural and so similar to the moon cycle.


  3. Hindi: ‘mahina chadh gaya’, literally meaning ‘my month has arrived’. She is here. She is the moment.


  4. English: Aunt Flo. This friendly persona transforms menstruation into a familiar visitor. It’s a term that has empowered many to discuss their cycles more openly.


  5. German: "Ich habe meine Tage", literally translates to: "I have my days". Just telling it how it is.


  6. (Aussie) English: “Shark week”. Do we need to explain? We are a bit on the fence but mostly appreciate this one for its humorous take.


  7. French: “Le petit clown qui saigne du nez”. Literally means the little clown with a nose bleeding. Yes, some months seem like a joke.


  8. English: “On the rag”: Fact: menstruators used rags to help them their flow and keep their clothes clean.


According to Reuters, there are over 5000 euphemisms to describe periods. is your favourite on this list? What do you call it?

We can't wait to hear from you ♥️

Let us know what you'd love to read/see/wear/share.

We love feedback and connecting with other menstruators and the people who support them.


💌 When you subscribe to the Flow Circle, here’s what you get:

  • $10 off your first order - our way to welcome you to the Flow Circle.

  • Exclusive early access to new collections and product drops.

  • Direct connection with us — share your ideas, tell us what you’d love to see next, or just say hi.→ hello@flocollection.com |  Facebook  | Instagram

  • Access to the Period Files — including our free printable tracker and a simple menstrual cycle overview to help you tune in to your body.


🩷 We love creating this space with you — thank you for being here.


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