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Periods Are Impacting Daily Life for Millions of Australians

What just happened


A new report from Jean Hailes for Women’s Health reveals how much periods affect everyday life for people in Australia who menstruate. Based on data from the 2023 National Women’s Health Survey, it found that nearly four in five experience severe period symptoms. (Jean Hailes)

Three in four of these people find their symptoms make daily activities harder, almost 74% report impacts on mood and mental wellbeing, and two in five have missed days of work or study because of their period. (Jean Hailes)


Why this matters for people who menstruate

Periods can be painful and unpredictable and yet, nobody would exist without them. We are all alive because of the menstrual cycle.

For people dealing with severe symptoms, the impact goes well beyond cramps. Work, study, relationships, mental health, confidence, and social life can all be affected.

Many still struggle to access effective care, affordable products, or supportive environments. A lot of this gets dismissed, minimised, or normalised, leaving people to cope alone.

That is not fair, and it is not sustainable.


Periods are essential to life itself. Nobody would exist without them, yet the people living with them are still expected to cope quietly.

The bigger cultural issue

This report makes clear what people who menstruate already know: Stigma and misunderstanding around periods are still deeply rooted. Silence, dismissal, and inflexible workplaces make it harder to manage something that should be part of life, not a hidden burden.

When periods affect work, study, and mental health, this stops being a personal issue and becomes a systemic one.

Public conversations about period equity often focus only on access to products and miss the full picture of pain, heavy flow, irregular cycles, mental health, employment, education, and sustainability. Disposable products add financial and environmental stress too. Flo Collection aims to reduce stigma and spread menstrual cycle awareness because open dialogue and real education are essential for change.

Join our Flow Circle to stay in the loop.


Get your free Menstrual Cycle Overview and Period Tracker when you join the Flow Circle.
Get your free Menstrual Cycle Overview and Period Tracker when you join the Flow Circle.

The Australian context

Australia is starting to acknowledge period challenges. Efforts to tackle period poverty and improve support in schools and workplaces are positive steps. However, support is inconsistent and severe symptoms often go unaddressed.


Periods are still treated as a personal inconvenience instead of a public health issue.

Change depends on multiple stakeholders. Employers, educators, healthcare providers, and policymakers have roles in redesigning systems so that people who menstruate are understood and supported. And let’s not forget: periods are fundamental to human existence. Without them, none of us would be here.


What needs to happen next

Real change means:

  • Workplaces and education systems that recognise menstrual health needs

  • Funding research that includes diverse voices including First Nations communities

  • Affordable, high-quality period products accessible to everyone who needs them

  • Menstrual education that normalises periods, reduces stigma, and encourages cycle awareness

Systems must change so that periods stop being a hidden barrier to participation, wellbeing, and equality.

When we understand menstrual cycles better, periods become easier to manage and harder to dismiss.
Spread some Period Positivity <3
Spread some Period Positivity <3

Where Flo Collection sits on this

Flo Collection designs period underwear for real bodies, real cycles, and real life. We focus on reducing pain, stress, and disposable waste while supporting informed cycle-aware choices. We aim to reduce stigma and spread menstrual cycle awareness so that people who menstruate can navigate their periods with confidence and dignity.

Reducing stigma and spreading menstrual cycle awareness is how we make periods less punishing in real life.

Periods are physical, cultural, and political. This report reminds us that menstrual challenges will not disappear unless we address systemic gaps, stigma, and lack of support.


Learn how our period underwear reduces waste while supporting real menstrual needs.


We can't wait to hear from you ♥️

Let us know what you'd love to read/see/wear/share.

We love feedback and connecting with other menstruators and the people who support them.


💌 When you subscribe to the Flow Circle, here’s what you get:

  • $10 off your first order - our way to welcome you to the Flow Circle.

  • Exclusive early access to new collections and product drops.

  • Direct connection with us — share your ideas, tell us what you’d love to see next, or just say hi.→ hello@flocollection.com |  Facebook  | Instagram

  • Access to the Period Files — including our free printable tracker and a simple menstrual cycle overview to help you tune in to your body.


🩷 We love creating this space with you — thank you for being here.


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